A REAL Lead and Marketing Conversation – Read and Learn

Having worked with the home care and assisted living industries for a very long time, George and I have heard every lead pitch that exists (I think).

  • You can buy leads from a variety of sources- like ServiceMagic, Eldercarelink, A Place for Mom
  • And then there are the pay-per-click offers from ReachLocal, Yodle, YellowPages.com, SuperPages, and many many more.
  • What about directory listings? About a thousand choices at low low prices, but when lumped together cost you plenty.

Spending and Return on Investment- Let’s get REAL.

Which leads me to a question…

  • What are you really spending on marketing these days?
  • Do you even know?
  • Then the next question becomes- what’s your ROI?
  • Can you calculate it?
  • Do you know how to calculate it?

Here’s how the conversation usually happens.

Me: “What kind of marketing are you doing right now?”

Business Owner: “Well, a little print, a little radio, but not much internet marketing”

Me: “How much are you spending on print, radio, yellow pages?”

Business Owner: “Oh, about $1500 per month total”

Me: “How many leads are you getting from each of these efforts, say in the last 3 months?”

Business Owner: “None.” or “I don’t know” or “Our phone rings, but it’s all employment seekers”

Me: “Why do you keep doing the same thing month after month with no results?”

Business Owner: “To get our name out there” or “I’m not sure what else we can do” or “We like our radio ads”

Me: “What if you stopped the insanity and dumped JUST A PORTION OF that money into an effort that within 30 days would make your phone ring almost daily with a quality inquiry (lead)? Would you find that a much better investment?”

Business Owner: “yes”

Me: “Ok are you ready to make that move?”

Business Owner: “Why not! Let’s go!”

Fast Forward 60 Days

The reality is that getting exclusive leads from your own website is ideal.

Here are some real numbers from a business owner spending money on both natural search engine results and pay-per-click.

November 1-20, 2011: (20 days)

  • Calls to office via internet marketing only: 46
  • Calls that were actual leads: 9
  • Forms filled out on website: 24
  • Actual leads: 16
  • Total contacts from website: 70
  • Actual leads: 25

That equals just a touch over a lead per day…..in a metro area of 5 million- and this client only serves the northern part of town!

How many did they actually close? I don’t know until they give us that data. The reality is that we made the phone ring or got a prospect to take an action via form 70 times in 20 days, and of those 70 people, 25 of them were looking for help and chose to call our client.

That’s a good lead program.

What are you spending your money on again? And how many REAL leads did you get in the last 20 days? REAL leads?

Get in touch with us and stop spending money on programs that don’t work. In this economic environment, do really have the money to throw at stuff that sounds good but doesn’t deliver?

How To Effectively Start A Home Based Business and Be Successful

Running your own home business is very appealing, but it can also be quite intimidating. What do you need to begin? It also takes some planning to understand how to make your business successful. You will have to establish a clear plan and make educated choices. You’re in the right place at the right time. This article will highlight some information that is crucial to maintaining and enhancing your home business.

There are many different businesses that don’t have very high barriers to entry, including meal delivery and car driving services. There are several ways to help those around you, so make an effort!

Starting a home business takes a considerable amount of time and work. If it interferes with your family time a lot, you may need to rethink starting this kind of home business.

Make sure that your home business has an objective or mission statement. It does not have to be long; just a sentence or two about the goal or intent of your business. Tell people this objective when they ask about your company. This is a great way to talk about your company in a confident yet concise way.

When choosing a product to sell from home, find one that addresses one of your needs. A product or service that fills an everyday issue is one that will appeal to a good-sized customer market. If you develop a solution to a common problem you face, your product is sure to be a success.

When you are the only owner of a online business, you will be the one making the financial decisions as well. It’s a bad idea to allow someone else to have access to your business accounts. Personal and business finances need to remain separate. Failing to do so can affect your ability to use purchases as a tax write off.

You will get several phone calls when running a home business. You’ll need to spend some money on a second phone line to handle your business traffic. Make sure that you switch off the ringer to your business line whenever you are not accepting calls.

If you can’t decide what your business should sell, look around your own home for inspiration in a void that needs filling or a product you can’t live without. Product selections should be based upon the needs of consumers. If there is a certain product that could be used in your life, then it’s probable that others could also use it.

When starting a home-based business it is of the utmost importance that you have the support of your family and loved ones. It can take a lot of time and effort to maintain a home business. Without the help of your family and household members, maintaining your home business can be hard.

As was mentioned earlier in this article, a work from home opportunity can be both appealing and intimidating. Hopefully you have gleaned some good information and advice from the tips shared in this article. Put that advice into action, and watch as things begin to work more smoothly for your home business.

How to Start an Internet Business and Drive Massive Loads of Highly Targeted Internet Traffic

How can you get started with your online business starting today step by step?

Do you know the right way to drive massive loads of fresh traffic to your site who are willing to purchase your products and services?

What if you knew exactly what it takes to build an online business that keeps selling your products and services all day long?

This article will show you various systems you have to connect to have a highly profitable online business in place.

These are the same systems I have personally connected to my site that has made me over $25,000 profits. You can use these systems and make autopilot income and sales from your site starting today…

1. Squeeze Page – Set up a squeeze page that will provide a free gift to your subscribers and they will be motivated to sign up to your list.

2. Free gift – Create a free gift that you will be giving to your visitors who will sign up to your list.

3. Follow up emails – Create quality content emails in your auto responder campaign that will provide valuable information to your leads and also promote them your products and services.

4. High quality products – You have to make sure that you create quality products in your system and load them in your auto responder email campaign. They will be promoted to your new subscribers on autopilot.

5. Viral marketing system – Have a system where you leverage your current traffic and get them to drive more traffic to your website. You can use a tell a friend script to do this. Also you can use a viral PDF system where your PDF reports will help you to get more leads into your system from your current subscribers.

6. Sales funnel – Create a complete sales funnel that you will earn you profits where you arrange your products in a sequence from low ticket to high ticket ones.

7. Offers – Have offers at various points in your system. Offers like one time offers, up sells, backend offers on your download page are proven tactics to increase your overall profits.

8. Targeted traffic – Have a system where targeted traffic is flowing into your system on regular basis. You can use article marketing, video marketing, web 2.0, search engine optimization, ‘pay per click’ search engines, blogging, etc to drive traffic to your site.

I personally use article marketing as it sends me the highest quality traffic that converts into leads and sales.